The holidays are over and it’s back to work, but honestly, we all need a vacation from our vacations. Unfortunately with quotas and goals, there is no rest for the weary insurance agent. So how do you meet new clients and reach out to current ones, while expending the least amount of energy?
Here are some ways to promote yourself. The best part is that most of these can be done online from the comfort of your home, even if you’re in your pajamas.
Send out greeting cards.. It always pays to be thoughtful, so send out personalized greeting cards to your clients (past, present, and future) for their birthday, Christmas, graduation, etc. Make sure that you don’t sell them anything. Nothing ruins the sincerity of a greeting card more than a sales pitch. The fact that you sent them a card (and a personalized one at that) is your pitch. Goodwill tends to sell itself and the next time they (or somebody they know) go shopping for insurance, they’ll remember you.
Here’s one place we like, cardstore, because they have fabulous designs and can print out the envelopes from the address book you create!
Give pens away. . This requires less mental work and more legwork than sending out cards, but it gets the message across. Plus, it may have better longevity simply because a pen can be used over and over. Leave personalized pens (with your name and contact number printed on them, of course) where they lie—on the table where you signed the credit card receipt, at the post office where you signed for a package, or at the bank counter where you signed a check.
We like Vistaprint, because you can upload your own design or use one of theirs. Plus, you can order the next item on our list from them.
Keychain tags. . This is a variation of the pen giveaway and it works just as well. In fact, it may work better because keychain tags are like candy: they’re cheap and everyone seems to want them—especially if they are the lighted kind. When you have them made, make sure you have your contact information printed prominently. They have a high pass on value and thus are excellent referral tools.
Tees. T-shirts are as traditional as they come in marketing, but they still work as marketing tools. Remember to artistically worm into the t-shirt design your information details and, of course, a snappy slogan that both the wearer and those who will see the t-shirt will remember. For special clients, combine tees and keychain tags.
Our favorite (we get our team building shirts here) is CustomInk.
Post a comment. Here’s the best way to make an impact without leaving the embrace of your beanbag chair: post a helpful comment on a blog that relates to insurance. If you take care to give the best information available or an insightful one, you can channel visitors to your own blog/website or your agency’s website. An expert (or at least a helpful resource person) always invites positive attention to himself or herself.
What easier marketing is there when recovering from the holidays?